Specialization in “MOTORBIKE DESIGN”
Start date: September 6th, 2027
MOTORBIKE DESIGN
is about the unique relationship between rider, machine and movement. Students explore proportion, ergonomics, mechanical architecture, aerodynamics and visual identity to create motorcycles with a strong emotional and functional character.
Surrounded by the heritage and innovation of Italy’s legendary motorcycle industry, MAD provides an exceptional environment in which to develop the next generation of two-wheel design.
Filosofia di Design
Integrazione Uomo–Macchina–Ambiente
Progettiamo soluzioni di mobilità che interagiscono in modo fluido con l’utente e il contesto circostante, adattandosi in maniera intelligente a scenari urbani, extraurbani e aerei.
Ricerca Formale e Ingegneristica
Applichiamo geometrie avanzate, materiali innovativi e soluzioni derivate dall’aerodinamica e dall’ingegneria aerospaziale, mantenendo coerenza tra estetica e funzione.
Sperimentazione Tecnologica
Esploriamo il potenziale di sistemi di propulsione alternativi e di tecnologie di controllo immersive.
Visione Progettuale Basata su Scenari
Sviluppiamo ecosistemi integrati che comprendono infrastrutture, servizi, sostenibilità e impatto sociale.
Course Structure
Theoretical Modules
Motorcycle design history, two-wheel architecture, ergonomics, rider dynamics, aerodynamics, chassis and propulsion systems, materials, manufacturing, and brand identity.
Practical Workshops
Motorcycle sketching, proportion studies, digital modelling, rendering, ergonomic analysis, surface development, and physical or virtual prototyping.
Interdisciplinary Labs
Collaboration with engineering and technology disciplines to integrate design with chassis architecture, mechanical systems, aerodynamics, ergonomics, propulsion, and manufacturing.
Final Project
Development of a complete motorcycle concept, from initial research and sketches to digital modelling and prototyping, combining distinctive visual identity with rider experience, performance, and technical credibility.