CENTRE OF EXCELLENCE
MAD is a center of excellence in advanced design education, exploring innovative and sustainable solutions for mobility — both everyday and high-performance.
We develop visionary projects for the brands of the Motor Valley, integrating research, experimentation, and applied design to create technologically advanced and environmentally responsible vehicles and integrated mobility systems.
MAD is accredited by the Italian Ministry of Education (M.I.M. – Ministry of Education and Merit), and by the European University of Rome, and we confer fully accredited, official university degrees—formally recognized and valid worldwide.
"BOTTEGA" THE RENAISSANCE WORKSHOP
​MAD is inspired by the Renaissance workshop: a place where learning happens through doing.
MAD reinterprets the Renaissance "Bottega" artistic workshop as a space of direct, hands-on education, where knowledge emerges from the daily exchange between masters and apprentices.
As in the historic workshops, teaching is not abstract but immersive.
Established designers and executives from the Motor Valley guide students through real-world projects, transferring expertise, methodology, and design sensibility.
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MAD becomes a space to observe, experiment, and create together—reviving the master–apprentice relationship and transforming it into a contemporary engine of innovation and design.
An ancient workshop for building a new future.
OUR PRINCIPLES
Mission
MAD educates the next generation of designers to lead the future of mobility, product, and strategic innovation.
Through studio-based learning, industry integration, and advanced technological experimentation, MAD transforms talent into professional capability within an international and high-performance design environment.
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Vision
MAD aims to become a worldwide reference point for advanced design education, where creativity, engineering culture, and entrepreneurial thinking converge to shape responsible innovation.
Rooted in the Motor Valley ecosystem and connected globally, MAD aspires to define new standards in design excellence and industry collaboration.
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Values​
-Strategic Thinking
Design begins with foresight. We analyze emerging scenarios, technologies, and cultural shifts to anticipate future needs and guide meaningful innovation.
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-Innovation
We transform ideas into tangible solutions — integrating creativity, technology, and systems thinking to generate real impact.
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-Constructive Positivity
We approach every challenge with energy, discipline, and a solution-oriented mindset.
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-Collaboration
We believe breakthrough ideas emerge through dialogue — between designers, engineers, companies, and cultures.
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-Transformation
Education at MAD is not incremental. It is immersive, demanding, and designed to elevate both professional competence and personal growth.
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-Responsibility & Respect
We operate with integrity, inclusivity, and care for people, materials, and the environment.