UNIQUE CAMPUS
MAD’s campus is uniquely located inside the Ferrari Museum, offering a world-exclusive opportunity to design the cars of tomorrow in the very spaces where Enzo Ferrari once worked. With 24/7-access studios, it provides an intense, industry-connected environment where creativity meets professional rigor—an unparalleled setting for shaping the future of design.
Modena Academy of Design (MAD) is based inside the Ferrari Museum in Modena, at the core of Italy’s Motor Valley. This is not a symbolic location, but an active design context. Students work in daily proximity to one of the most rigorous expressions of performance-driven design in the world—where form, engineering, aerodynamics, materials, and brand identity converge into a coherent philosophy. The surrounding environment becomes an extension of the curriculum: precision, proportion, innovation, and technical credibility are not theoretical principles, but visible standards.
Alongside its presence within the museum, MAD provides dedicated resident studios and classrooms accessible 24 hours a day. Design education demands time, iteration, and immersion; the campus is structured accordingly. Fully equipped workspaces—digital labs, critique areas, and prototyping zones—remain continuously available, fostering autonomy and professional discipline.
This dual setting—embedded in an icon of industrial excellence and supported by round-the-clock studio access—creates a campus defined by intensity, authenticity, and direct connection to high-performance design culture.
WORKSHOPS
MAD is uniquely positioned in Modena’s Motor Valley, giving students direct access to world-renowned coachbuilders and artisan workshops. This proximity allows them to bring their projects from concept to reality, collaborating with skilled craftsmen, refining prototypes, and learning techniques that combine traditional expertise with modern design innovation. It’s an unparalleled environment for hands-on learning, where students can develop, test, and perfect their creations in real-world settings.
MODENA RACE TRACK
MAD’s campus is just minutes from the Modena Autodromo, giving students a rare, hands-on connection to high-performance driving. Here, the learning goes beyond the studio: students can test-drive iconic sports cars, put their own designs on the track, and experience the thrill of speed through activities like go-kart racing. This unique proximity to a professional racetrack transforms design education into a full sensory experience, blending technical mastery, real-world experimentation, and pure automotive passion.