MASTER IN FUTURE CAR DESIGN

A two-year university Master course accredited by the Italian Ministry of Education and by the European University of Rome.
Courses are taught in English, with simultaneous translation in Chinese, Japanese, and Korean.

A Master dedicated to the understanding of Motor Valley’s historic brands, developed in close collaboration with international industrial partners.

Students will be challenged to create a product that embodies the emotions, functional values, and identity of a historic brand.

OBJECTIVE:
To educate design professionals who can design vehicles and mobility solutions of tomorrow.

CURRICULUM OF STUDY

First Year: Foundation Studies (common to all programs):

Live Sketching Motorvalley Program 01 at Enzo Ferrari museum
Live Sketching Motorvalley Program 02 at Lamborghini museum
Computer Aided Modelling 01
Computer Aided Modelling 02
Qualitative Research Methods
History of Aesthetics
Ergonomics and Vehicle Architecture
Sustainability studies
Design Storytelling

Second Year– Advanced vehicle Design

Advanced Concept Vehicle Design
Brand Identity & Automotive Storytelling
User Experience & Human-Machine Interaction
Materials, Technologies & Advanced Propulsion
Aerodynamics & Functional Design
Advanced Prototyping & 3D Modeling
Immersive Motor Valley Expereince at Ferrari, Lamborghini, Maserati and Ducati museums
Workshops with Motor Valley Companies
Sports & High-End Mobility Lab – Real-world scenario development and innovation exercises
Final Project / Master Thesis

FULL IMMERSION AT THE FERRARI MUSEUM

MAD Academy is the only design university in the world to offer FULL IMMERSION courses at the Ferrari, Maserati, Lamborghini, Pagani and Ducati museums.

Become one with the Legends of design!